Everlane, fashion brand from LA, has a very unusual approach to Black Friday sales. For this occasion they established special “Black Friday Fund” to donate whole profit from this day for the wellness program at their factory. The plan is to offer to workers free doctor visits, food & kitchen upgrades and onsite english classes. This is how this brand fulfill its “Radical Transparency”, which is at its core.
On this special website you can learn about the factory and their goals.